Website redesign launched
CHICAGO—Windy City Times, Chicago’s only weekly LGBT newspaper, is among the nation’s first LGBT media companies to offer its publication through the Apple iPad Newsstand.
The company already has general news applications for iPad and iPhone, but it now also offers the newspaper as a free subscription, which includes a full print version of the weekly paper as well as daily headlines and category sorting, available through the innovative new Apple Newsstand system. Users can download the app for Windy City Times News, and it will automatically show up in their Newsstand.
The addition of the Newsstand product parallels Windy City Media Group’s re-design of its company Website, http://www.windycitymediagroup.com, to further enhance the daily breaking news and features that complement the weekly newspaper, biweekly Nightspots bar magazine, and weekly Windy City Queercast podcast produced by WCMG.
“This re-design was done by our amazing long-term Web developer, Martie Marro of LoveYourWebsite.com,” said Tracy Baim, publisher of WCMG. “For the last several years, Marro has been moving our design in a daily news direction, integrating our weekly print visibility needs with the daily needs of our readers and advertisers. This new design, with a focus on categories of news and entertainment, will make it easy for people to find the information they need.”
WCMG, which has been an Apple-product based company going back to 1987 in the days of floppy discs, is also very excited to be among the first LGBT media using the Apple Newsstand technology. For all media companies, innovation is key to better serving a sophisticated audience of Web-smart early adopters.
